Track Santas 2025 journey in real time using Google and NORADs interactive Santa trackers, with maps, arrival times, and holiday activities. (Tegnap | searchenginejournal)

Explore the marketing forecast for 2026 and learn key adjustments for PPC teams. Stay competitive and drive measurable results. (Tegnap | searchenginejournal)

Meta title: Meta description: Learn how custom marketing software development enables personalized campaigns, data integration, automation, and scalable martech solutions for brands. (Tegnap | marketingblog)

Earlier this year, Google lowered the size of your data segment customer lists to 100 active visitors for the Google Display Network. Now, Google updated that to also be 100 active visitors for the Search Network and YouTube. (Tegnap | searchengineroundtable)

Google has confirmed there is a bug with Google Ads dynamic remarketing tracking where the data is not flowing into the reporting. Adesh, from the Google team, responded that the Google "teams are actively reviewing this and working toward a resolution." (Tegnap | searchengineroundtable)

For the past 15 or so years, Google would post holiday-specific decorations at the top of its search results for Christmas, Hanukkah, and Kwanzaa. Well, this year Google did not. Google did post an Easter egg in the search results, which they do every year, and it posted the season's greeting Doodle... (Tegnap | searchengineroundtable)

Fabrice Canel and Krishna Madhavan from the Microsoft Bing team posted a useful blog post named Does Duplicate Content Hurt SEO and AI Search Visibility? The short answer is yes, and the long answer is also yes. (Tegnap | searchengineroundtable)

Google is testing pushing advertisers to use Google Ads Advisor from within the Google Ads reporting section. Google Ads suggested questions and prompts at the top of the report, which it thinks you would find helpful to chat with an AI bot about. (Tegnap | searchengineroundtable)

Microsoft is testing a "more sources" section within the Bing Search results. This seems to load a different user interface, with long card-shaped search results that you can slide through as a carousel. (Tegnap | searchengineroundtable)

Data reveals which holiday ads drove the strongest emotional impact, and what marketers can learn from the seasons top performers. (Tegnap | searchenginejournal)

Learn why Metas social graph is perfect for building creator-audience trust and how it can help targeted brand campaigns. (Kedd | later)

According to our analysis of millions of social posts, these are the most widely-used emojis on all major platforms in 2025. (Kedd | buffer.com)

Heres why your influencer marketing program should prioritize depth over volume in 2026. (Hét. | later)

TikTok's looking to get into the spirit of the season. (Hét. | socialmediatoday)

Free up some time (and headspace!) using social media automation tools. (Hét. | buffer.com)

: Framework looks great for scenarios where a 62 percent completion rate is acceptable (03:26 | register)

: Executive order sidesteps Congress and sets up Litigation Task Force (00:42 | register)

: Flat-rate deals may sting now, but vendor expects payback over decades (00:42 | register)

: Execs say DIY OpenAI connections risked pushing CRM data past the trust boundary (00:42 | register)

: On-prem control planes, dark-site upgrades, and multicloud policies target regulated deployments (Tegnap | register)

opinion: Will businesses continue to invest in something that's shown so little return? (Tegnap | register)

: Analysts say the shift is part of a trend which offers stability, but embedded usage caps ensure some vendors keep control (Tegnap | register)

: ATC: 'I don't know if you can hear me but cleared to land' (Tegnap | register)

Interview: What if AI vendors focused on the demand side? (Tegnap | register)

Feature: Stuck in pilot purgatory? Confused about returns? You're not alone (Tegnap | register)

This year's most popular opinion pieces from external contributors addressed a range of subjects, from holding group upheaval to Cannes controversy via Jet2 Holidays. (Tegnap | campaignlive)

The ins and outs of Instagram Stories, from getting started to advanced strategies that will make your stories stand out on Instagram. (Tegnap | buffer.com)

He co-founded the independent shop with Ben Walker and Sean Thompson in 2016. (Kedd | campaignlive)

Saatchi & Saatchi took on AMV BBDO and Havas at the final stage. (Kedd | campaignlive)

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Ads MMC accounts are starting to see channel performance reporting. Google Ads Demand Gen gains Maps channel. Google Search traffic dropped 25 poin... (Kedd | searchengineroundtable)

Google's Year in Search reveals trending actors, movies, athletes, games, recipes, and travel destinations that captured attention throughout 2025. (Kedd | searchenginejournal)

Topics have ranged from the debate between in-house production companies and independents, Cindy Rose's new job, the Omnicom takeover of IPG and Group M. (Kedd | campaignlive)

Google Ads scripts quietly prevent overspend, tracking failures, and performance leaks that automation and Smart Bidding wont catch on their own. (Kedd | searchenginejournal)

Our 2026 digital marketing predictions: why SEO is becoming everything optimisation and how changing consumer mindsets will reshape brand strategy. (Kedd | Nsdesign)

According to our analysis of millions of social posts, these are the most widely-used emojis on all major platforms in 2025. (Kedd | buffer.com)

Here's a grounded approach to keyword optimization that prioritizes clarity, structure, and real user experience. (Kedd | searchenginejournal)

Some Google Ads MCC, Manager Accounts, are seeing channel performance reporting. This does not seem to have been rolled out to all advertisers yet, but Mike Ryan noticed it was rolling out on some of his MCC accounts. (Kedd | searchengineroundtable)

Google Ads added a new channel control for Demand Gen to show ads in Google Maps. Some advertisers see the ability to select Maps as a placement in Demand Gen. (Kedd | searchengineroundtable)

Google Search has been sending 25 percentage points less traffic to news publishers over the past two years, according to the folks over at Newzdash. In 2023, Google Web Search made up over 51% of traffic from Google surfaces to news publishers; that number is now down to 27%. (Kedd | searchengineroundtable)

Google is testing prefilling the search bar in a new Chrome tab, with teasers to encourage you to search deeper with AI Mode. Google is putting in the search box, "Research a topic," "Write something new," "Ask Google," and "Make a plan." (Kedd | searchengineroundtable)

Have you seen those Google Discover notifications that pop up and seem like news notifications from the Google app but what they do is drive you into Google AI Mode. I find them incredibly annoying, because every time I click on it, I think I am going to a news article but instead, I am given an AI-... (Kedd | searchengineroundtable)

Discover what AI personalization is and how marketers use it to tailor emails, landing pages, and customer journeys. See seven real-world use cases and examples (Kedd | hubspot)

Trio form new lot providing media and creative services. (Kedd | campaignlive)

Appointment was made through a competitive pitch process. (Kedd | campaignlive)

Work from VCCP, Adam & Eve/DDB, Mother and Wonderhood Studios features on the list. (Kedd | campaignlive)

Every year since 2016 we've closed Buffer for a week at the end of the year. Its like a reset, except across the whole company. (Kedd | buffer.com)

Here is the case for a more innovative form of media planning, where planners, creatives and technologists must be willing to sit down together in the same room. (Kedd | campaignlive)

WPP Media was the incumbent on the account. (Kedd | campaignlive)

Hybrid working, salaries, opaque pitching practices and in-housing were among the most popular topics that piqued the interest of subscribers to The Knowledge in 2025. (Kedd | campaignlive)

From interviews with EssenceMediacom's UK boss and Ace of Hearts' founders, to deep dives into ageism, hybrid working and burnout, Campaign's most popular features spanned all parts of the industry. (Kedd | campaignlive)

Campaign selects the top-performing agencies from across different disciplines in 2025, listed in alphabetical order. (Kedd | campaignlive)

Troy Ruhanen, the chief executive of Omnicom Advertising, reflects on its recent restructure, including mistakes and difficult decisions, and why the changes are about collective intelligence, not simple efficiency. (Kedd | campaignlive)

A new dataset of 300K viral YouTube videos suggests that faces in thumbnails perform about the same as without them, with larger differences by niche. (Hét. | searchenginejournal)

Review aimed to 'reduce complexity, improve execution and accelerate growth'. (Hét. | campaignlive)

Learn the difference between AEO vs GEO, how they overlap, and how you can optimize your content for both answer boxes (AEO) and AI chatbot citations (GEO). (Hét. | hubspot)

AI workflow automation software bridges gaps between marketing, sales, service, and operations. Explore the top tools for each function and growth stage. (Hét. | hubspot)

Look back on Google AI news in 2025 across Gemini, Search, Pixel and more products. (Hét. | google ads)

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. We had big Google search ranking volatility over the weekend, likely from the end of the December core update. Google sued SerpApi... (Hét. | searchengineroundtable)

The fastest way to sabotage performance is to reward the wrong behaviour. Most teams do not set out to do that, they simply copy last years bonus plan and hope morale will follow. Marketers know better. Incentives shape choices in the same way creative shapes clicks. A thoughtful incentive strategy ... (Hét. | marketingblog)

Explore the concept of AI as a copilot, understanding its impressive capabilities and inherent limitations in your projects. (Hét. | searchenginejournal)

Free up some time (and headspace!) using social media automation tools. (Hét. | buffer.com)

Google is testing appending "learn more" links to the end of the Google search ads text. So the Google Ad will have its normal ad description and at the end, Google is testing adding "Learn more" with an arrow to the right, in blue anchor underlined text. (Hét. | searchengineroundtable)

Carmaker enters period of exclusivity with agency group with media-buying added during pitch process in surprise move. (Hét. | campaignlive)

GMBapi posted data that looks at tens of thousands of Google Business Profiles across multiple countries and showed that review deletions have increased significantly over the year, compared to previous periods. (Hét. | searchengineroundtable)

Google quietly updated its AI Overviews ad documentation to say that ads in AI Overviews are supported in Australia, Canada, India, Indonesia, Kenya, Malaysia, New Zealand, Nigeria, Pakistan, Philippines, Singapore, and US. Previously, it just said it was available in the US and "will expand to sele... (Hét. | searchengineroundtable)

Anish Kattukaran, CPO at Google Home & Nest announced in the Google Gemini forums that Gemini will not be replacing Google Assistant by the end of 2025. He wrote, "Were adjusting our previously announced timeline to make sure we deliver a seamless transition, and will continue our work to upgrade As... (Hét. | searchengineroundtable)

OpenAI has added local knowledge panels to the ChatGPT results. When you ask for local information and then click on a business name, ChatGPT will load a local knowledge panel on the right side. (Hét. | searchengineroundtable)

These trends reflect profound shifts in how consumers behave, how platforms operate, and how marketers integrate strategy and tactics. (Hét. | searchenginejournal)

Campaigns for Coca-Cola, Uber and Barclays were among the most-read Work stories this year. (Hét. | campaignlive)

Here is how agencies sent their seasonal greetings. (Hét. | campaignlive)

Ikea is handling the review internally. (Hét. | campaignlive)

Value of the contract has increased by £12.5m. (Hét. | campaignlive)

WordPress vulnerability with an 8.1 severity level affects up to 300,000 installations of Redirection For Contact Form 7 Plugin (Hét. | searchenginejournal)

There was a 4.8 percentage points uplift in ad recall and 135% increase in views of the influencer content compared to the generic assets. (Hét. | campaignlive)

Here is a list of 25 things I have learned during 2025 about great leaders, politics, AI, leaning in and more. (Hét. | campaignlive)

Campaign's pick of the top production companies over the past 12 months. (Hét. | campaignlive)

Campaign's pick of the advertisers over the past year. (Hét. | campaignlive)

Carat, Bountiful Cow and the7stars join media rankings. (Hét. | campaignlive)