
Estimated reading time: 18 minutes Welcome to this weeks search marketing news roundup, where we explore the latest shifts shaping SEO and PPC. From Google tightening ad account security and the impact of AI Overviews on organic clicks, to Microsofts new approach to AI content licensing, theres plenty for marketers to digest. Discover how these... (Szo. | anicca)

Marketing
10 Ways for Your Business to Truly Impress
Source In the world of business, the last thing you want is to find that your company gets lost among the masses. Instead, it's really important for you to ensure that you're able to make the right impression with your audience and capture their attention. After all, when you want to make more sales... (Pén. | marketingblog)

Adaptive marketing: Proven strategies for growing companies
Adaptive marketing strategies adjust campaigns in real-time based on customer data and market changes. See how to create personalized experiences that grow revenue. (Pén. | hubspot)
Daily Search Forum Recap: February 6, 2026
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google unleashed its first core update of 2026... (Pén. | searchengineroundtable)
Search News Buzz Video Recap: Google Discover Core Update, Listicles Hit, Google Ads, ChatGPT Ads Ready & Microsoft Publisher Content Marketplace
This week, we covered the first core update of 2026, the February 2026 Discover core update. Meanwhile, there is an ongoing super-heated and volatile Google search rankings. Google has nothing to share about the recent unconfirmed ranking updates. Google said its search algorithms, spam detection... (Pén. | searchengineroundtable)
Discover Core Update, AI Mode Ads & Crawl Policy SEO Pulse
Google releases a core update targeting Discover only, Alphabet reveals AI Mode ad plans, and Mueller pushes back on bot-specific content. Five stories. (Pén. | searchenginejournal)
Google AI Mode Follow Up Search Suggestions
We saw Google test follow up questions below the AI Mode responses back in July. Now Google is testing follow up search suggestions, not necessarily in question format, at the bottom of some AI Mode results. (Pén. | searchengineroundtable)
Google Ads Mixed Campaign Type Experiments Live For Some
The Google Ads mixed campaign type experiment beta, which we covered the help document last month, seems to be going live for some advertisers. This feature allows advertisers to test multiple campaign types, budgets, and settings across campaigns in a single experiment. (Pén. | searchengineroundtable)
Social media
Metas Recurring Marketing Messages API Will End This Week
The change will impact those who utilize Meta's messaging API. (Tegnap | socialmediatoday)
X Revamps API Pricing, Adds xAI Credits
X is looking to appeal to developers to expand X and xAI usage. (Tegnap | socialmediatoday)
TikTok Publishes New Guide to Effective Promotions
Some handy tips and pointers for your TikTok marketing efforts. (Tegnap | socialmediatoday)
TikTok US Explains Privacy Policy Update
TikTok's new US ownership recently sparked concerns with a privacy policy update. (Tegnap | socialmediatoday)
YouTube Shares Insights into NFL Engagement
YouTube's latest report looks at the rising engagement with NFL content in the app. (Tegnap | socialmediatoday)
AI
Ex-Googler nailed for stealing AI secrets for Chinese startups
: Network access from China and side hustle as AI upstart CEO aroused suspicion (00:31 | register)
OpenAI chases business bucks with confusingly named Frontier platform
: IPO, were halfway there: AI, livin on a prayer (00:31 | register)
Autonomous cars, drones cheerfully obey prompt injection by road sign
: AI vision systems can be very literal readers (Tegnap | register)
Backblaze says AI traffic and neoclouds could shape future networks
: The western US saw the most activity overall (Tegnap | register)
Feeling taxed by layoffs, IRS turns to AI helpers
: Fewer humans, more bots - just in time for filing season (Tegnap | register)
Snowflake bets $200M that OpenAI makes databases more chatty
: Cuts out the Azure middleman with multi-year deal for 'tighter alignment' (Tegnap | register)
Anthropic apes OpenAI with cheeky chatbot commercials
: The Claude maker wants you to know about ChatGPTs ad plans (Tegnap | register)
Want digital sovereignty? That'll be 1% of your GDP into AI infrastructure please
: Analyst predicts massive spend on domestic AI stacks (Tegnap | register)
Microsoft spends billions on AI, converts just 3.3% of Copilot Chat users
: CEO talks momentum while paid uptake remains minimal (Tegnap | register)
Marketing
Bing Unshipping Frankenstein Recipes In Search
We covered how horrific the AI-based Frankenstein recipes can be in Google Search, where it mashes up recipe steps from various publishers and acts like it is a real recipe from a source. Well, Bing had something similar but Jordi Ribas from Microsoft said they are "unshipping" the feature after the... (Pén. | searchengineroundtable)
Microsofts Publisher Marketplace, Google Tag Update & Multi-Party Approvals PPC Pulse
Microsoft launches Publisher Content Marketplace for AI-powered ads. Google pushes Tag Gateway over standard tags. Multi-party approval adds security layer. (Pén. | searchenginejournal)
Google Partner Portal Gets A Redesign
Last week, Google updated the design for the Google Partner Portal for advertisers. Google said the new look makes it "simpler to understand your goals and to track all your points activity." (Pén. | searchengineroundtable)
Report: ChatGPT & Perplexity Treat Structured Data As Text On A Page
To fuel the debate in the SEO world of the topic of structured data and LLMs and AI engines, we are hearing that once again, AI engines like ChatGPT and Perplexity are not using structured data in any special way. (Pén. | searchengineroundtable)
Job Ads: Where Are The Best Places To Post Jobs?
Pixabay. CCO Licensed. Finding great people to work for your company can be tough. Where you advertise roles can often make a big difference as to which applicants you receive. In this post, well explore some of the best places for UK employers to post job ads including general job boards, specialis... (Pén. | marketingblog)

Top 5 Online Payroll Software Solutions for Small Businesses
Discover the top 5 online payroll software solutions tailored for small businesses. Streamline your payroll process, save time, and ensure compliance with our expert reviews and comparisons.
7 Top Personnel Management Software Solutions
Discover the 7 top personnel management software solutions to streamline your HR processes. Enhance efficiency, improve employee engagement, and simplify workforce management with our expert guide.
Best Video Editing Software for YouTube Creators
Discover the best video editing software for YouTube creators in our comprehensive guide. Explore top tools that enhance your video quality, streamline editing, and boost engagement to elevate your content on the platform.
7 Best Online Video Editors With No Watermark for Flawless Edits
Discover the top 7 online video editors with no watermark, perfect for creating flawless edits without any distractions. Explore user-friendly options that empower your creativity and enhance your video projects effortlessly!
Best Business Line of Credit Rates You Need to Know
Discover the best business line of credit rates available today. Our comprehensive guide covers key factors, comparisons, and tips to help you secure the best financing options for your business needs.
What Is AP AR Accounting and Its Importance for Your Business?
Discover the essentials of AP AR accounting and learn why it's crucial for your business's financial health. Understand accounts payable and receivable processes to optimize cash flow and enhance decision-making.
5 Proven Sales Strategies to Increase Your Revenue
Discover 5 proven sales strategies to increase sales and boost your revenue. Unlock the secrets to effective selling with actionable tips that drive results and enhance your business growth.
5 Essential Skills for Mastering Customer Service Communication
Discover the 5 essential customer service communication skills that can elevate your interactions and enhance customer satisfaction. Learn how to effectively listen, empathize, and respond to create positive experiences for your clients.
The 6 Cringiest Ads in Super Bowl History
Sometimes, brands want you to squirm. Most don't plan for it.
7 Essential Health Insurance Options for Employees
Discover the 7 essential health insurance options for employees to ensure comprehensive coverage and peace of mind. Explore various plans that cater to diverse needs, helping you make informed choices about health insurance for employees.
Why Super Bowl Advertisers Keep Pranking Us
Now that the Super Bowl has morphed into a weeks-long marketing spectacle, pranks and stunts have become a key part of advertisers playbooks.
10 Essential Sample Feedback Survey Questions to Boost Insights
Discover 10 essential sample feedback survey questions designed to enhance your insights and drive improvements. Elevate your feedback strategy with these key questions that ensure you gather valuable data.
12 Demand Planning KPIs to Improve Forecasting in 2026
Struggling with overstock or stockouts? Learn which demand planning KPIs matter, how to calculate them, and how to use them for smarter inventory decisions.
10 Creative Ideas for Social Media Marketing in Small Businesses
Discover 10 innovative social media marketing ideas for small businesses that can boost your online presence. From engaging content to unique campaigns, learn how to effectively connect with your audience and elevate your brand.
7 Essential Tips for Effective Business Review Management
Discover 7 essential tips for effective business review management that will help you enhance your online reputation, engage with customers, and drive growth. Maximize your reviews today!
What Are Loyalty and Rewards Programs?
Discover the essentials of loyalty and rewards programs in our comprehensive guide. Learn how these programs work, their benefits for businesses and customers, and tips for maximizing rewards to enhance customer satisfaction and retention.
What Steps Are Involved in Human Resources Hiring Process?
Discover the essential steps in the human resources hiring process, from crafting job descriptions to onboarding new employees. Learn how to streamline your recruitment strategy for better outcomes.
7 Best Craft Discounts You Cant Miss This Season
Discover the top 7 craft discounts you can't miss this season! From supplies to tools, find amazing deals that will inspire your creativity and help you save. Don't let these craft discounts pass you by!
Explore Top 10 Education Franchise Opportunities
Discover the top 10 education franchise opportunities available today! This article explores lucrative options for aspiring entrepreneurs in the education sector, highlighting key benefits, investment requirements, and growth potential. Start your journey towards a rewarding franchise business now!
Top 7 Customer Satisfaction Tool Surveys to Enhance Business
Discover the top 7 customer satisfaction tool surveys designed to elevate your business. Learn how these effective surveys can provide valuable insights and enhance your customer experience for better retention and loyalty.
5 Tips for Closing More Deals Effectively
Discover essential strategies to close more deals effectively with our top 5 tips. Boost your sales performance and enhance your negotiation skills to secure successful outcomes in every transaction.
Differentiating Between Company and Corporation
Explore the key differences between a company and a corporation in our comprehensive guide. Understand their definitions, structures, and legal implications to make informed business decisions.
7 Powerful Examples of Customer Journey Mapping to Inspire Your Strategy
Discover 7 powerful customer journey mapping examples that can inspire your strategy and enhance your understanding of customer experiences. Learn how to effectively visualize and improve the customer journey to drive success.
EXCLUSIVE: FTC Probe Expands to IAS Over Alleged Ad Boycotts, Lawsuit Reveals
Disinformation research group says the FTC ordered it and IAS to hand over business records.
Step-by-Step Guide for Negative Review Removal
Discover the ultimate step-by-step guide for negative review removal. Learn effective strategies and tips to manage your online reputation and eliminate unwanted negative feedback. Start improving your brand's image today!
Create an Effective Employee Handbook for Your Small Business
Learn how to create an effective employee handbook for your small business. This guide covers essential elements, best practices, and tips to ensure your handbook is comprehensive and compliant, helping you foster a positive workplace culture.
Key Strategies for Problem Solving in Conflict Resolution
Discover essential strategies for effective problem solving in conflict resolution. This article explores key techniques to address and resolve conflicts, fostering understanding and collaboration for lasting solutions.
What Is the Meaning of Conflict Management for Successful Dispute Navigation?
Discover the conflict management meaning and learn how effective strategies can lead to successful dispute navigation. Explore key concepts, techniques, and the importance of resolving conflicts in personal and professional settings.
What Is a National Background Check and Its Importance?
Discover what a national background check is and why it is essential for ensuring safety and security in various contexts. Learn about its significance in employment, housing, and more.
7 Effective Strategies for Conflict Resolution Between Coworkers
Discover 7 effective strategies for conflict resolution between coworkers that foster a harmonious workplace. Learn how to manage disagreements, improve communication, and enhance collaboration for a more productive team environment.
Key Short Term Loan Terms You Should Know
Discover essential short term loan terms you need to know before borrowing. This article breaks down key concepts, helping you make informed financial decisions and navigate the lending landscape with confidence.
Amazon Twists AI Phobia In Super Bowl Ad
Amazon addresses AI phobia through humor in its "Alexa trying to kill me" theme in the Super Bowl LX ad. Alexa makes the fear so absurd that the actual tech feels harmless in comparison. Well, maybe,
What Does It Mean for a Business to Be Tax Free?
Discover what it means for a business to be tax free, including the benefits, implications, and requirements. Learn how a business tax free status can impact your operations and finances effectively.
CMOs Are Optimistic, Budgets Are Rising, AI Has Entered The Group Chat
Media has become the connective tissue between brands and consumers in an increasingly algorithmic ecosystem.
7 Essential Lead Generation Tools
Discover the top 7 essential lead generation tools that can elevate your marketing strategy. Unlock new opportunities, capture quality leads, and boost your conversion rates with our expert recommendations on the best lead generation tools available today.
Best Practices to Manage Product Returns for Retailers
Discover essential best practices to manage returns effectively for retailers. Learn strategies to streamline the returns process, enhance customer satisfaction, and reduce costs while boosting your bottom line.
5 Best Promo Codes Today for Huge Savings
Discover the top 5 promo codes today that offer huge savings on your favorite products! Dont miss out on exclusive discounts and deals to maximize your shopping experience.
Havas Media Network Retains Hyundai International Assignment
The remit includes the Hyundai, Kia and Genesis brands across Europe, Middle East, Asia Pacific and Latin America.
Marketing For 'Melania'? Across The Political, Messaging Divide
A local theater used a line from "The Art of War" - something you might see applied to action films, political thrillers or superhero movies as a sly, comic message to promote the documentary.
Adobe Enterprise CMO Rachel Thornton on Making Marketers 10x More Powerful
How human creativity combined with AI is changing the industry.
How CMOs and CEOs Are Rewriting the Rules of Leadership in the AI Era
Recorded live at Marketing Vanguards Davos convening, these conversations reveal how agentic AI, brand stewardship, and executive alignment are reshaping the C-suite.
The Backstreet Boys Want It T-Mobiles Way in This Super Bowl 60 Ad
The Backstreet Boys bring powerful pink fits and nostalgia in spades to T-Mobiles big Super Bowl LX commercial.
The 26 Best Super Bowl Ads of the Past 26 Years
ADWEEK rounds up the 26 best Super Bowl ads of the past 26 years.
Rocket and Redfins Super Bowl Spot Aims to Rebuild Fraying Neighborly Trust
The Big Game spot follows two families navigating upheaval, distance, and connection
10 Motivational Instagram Captions to Inspire Followers
Discover 10 powerful motivational Instagram captions that will inspire your followers and elevate your posts. Transform your feed with these uplifting quotes and messages designed to motivate and engage your audience.