The ad stars Top Boy actor Ashley Walters. (Tegnap | campaignlive)

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google got their cost down to generate AI answers in search by 80%. Google is interested in alternatives to hreflang. Google may recrawl URLs multiple tim... (Pén. | searchengineroundtable)

With 76% of consumers confirming that theyve purchased a product they saw on a social media post, its easy to see why everyone wants to give paid advertising a go. But, despite the success stories of influencers selling out entire product ranges and companies recuperating 10x their paid advertising ... (Pén. | marketingblog)

Google wants advertisers to centralize their streaming ad buys through its web-focused demand-side platform, Display & Video 360 (DV360) (Pén. | searchengineland)

Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now. (Pén. | searchengineland)

Learn how consumer behavior is shifting and how savvy marketers are adapting to these changes. (Pén. | searchengineland)

I am deeply sad to report that Mark Irvine passed away unexpectedly last night. Mark was deeply involved in the search marketing community, known as being a brilliant paid search specialist who always spent his time helping others over his long career in the space. (Pén. | searchengineroundtable)

In the dynamic realm of contact centers, where customer interactions are the heartbeat of business success, the role of employee engagement and retention cannot be overstated. The role that workforce management solutions play is pivotal in shaping the employee experience, directly impacting engageme... (Pén. | marketingblog)

Corporate travel, once seen as a necessary expense, has evolved into a strategic tool for businesses to expand their reach, build relationships, and seize opportunities in a globalized economy. However, managing corporate travel efficiently can be a complex and costly endeavor. Thankfully, technolog... (Pén. | marketingblog)

In today's digital age, having a dynamic online presence is not just a luxury; it's a necessity for businesses aiming to thrive and succeed. With the ever-evolving landscape of technology and consumer behavior, maintaining a strong digital footprint is crucial for attracting and retaining customers.... (Pén. | marketingblog)

X's Grok chatbot is now available to Proum subscribers in the U.K. (05:21 | socialmediatoday)

The stories will be summarized by X's Grok engine. (04:59 | socialmediatoday)

More considerations for your IG Stories. (04:22 | socialmediatoday)

Leveraging Artificial Intelligence (AI) is one of the most effective strategies to achieve content personalization. Here's how. (Tegnap | socialmediachat)

A TL Trade Show Display is a versatile and eye-catching marketing tool designed to showcase your brand, products, and services at trade shows and events. It typically consists of a lightweight frame that can be...read more (Tegnap | socialmediaexplorer)

Because nobody wants a big surprise (06:50 | register onprem)

Athletics boss accused of deep-faking Baltimore school principal (05:06 | register)

High-flying AI scientist claims unfair dismissal following pregnancy leave (Tegnap | register)

A $19B valuation sounds like a lot, but then you look at OpenAI (Tegnap | register)

Revenues up, but is the AI hype bubble is threatening to burst? (Tegnap | register)

But Big Red's $8 billion investment plan may not be all it seems (Tegnap | register)

TUC questions government's approach so far (Tegnap | register)

Tech giants confident everything's in order (Tegnap | register)

A pletykák szerint az iOS 18-cal érkezik meg a technológia az iPhone-osoknak. (Tegnap | Pcworld)

Historical email in antitrust case shows execs 'very, very worried' about capability gaps (Tegnap | register onprem)

Overcome the absence of trust in marketing. Develop a data-driven process for campaign planning aligned to cross-departmental metrics. (Pén. | Martech)

On the hunt for something new? Check out who's hiring in martech this week. (Pén. | Martech)

The latest updates will help you transform business operations with AI-assisted workflows and big service updates. (Pén. | Martech)

In case you missed them, here are Campaign UK's most popular articles from the past month. (Pén. | campaignlive)

Ad marks third in series by features director John Madden. (Pén. | campaignlive)

Uncover the unique characteristics of the March 2024 core update, from its prolonged rollout to its heavy-handed impact on certain sites. (Pén. | searchengineland)

Dive into the systemic issues hindering creativity in B2B marketing and how to strategically leverage advertising for long-term brand growth. (Pén. | Martech)

With no need for a website or merchant center, you can now use Performance Max to drive traffic to your marketplace. (Pén. | searchengineland)

Service area pages are now critical for ranking for local search. Learn tips for making your localized content more relevant and appealing. (Pén. | searchengineland)

This week, we covered how the Google March 2024 core update finished back on April 19th... (Pén. | searchengineroundtable)

Heres how to foster a healthier work culture that values both mental well-being and individual motivations. (Pén. | searchengineland)

One of the big worries for Google investors was the cost of running AI to show within its search results. The AI overviews, now AI answers are costly to run. But as expected, Google was able to reduce the cost to generate these AI Answers. (Pén. | searchengineroundtable)

Gary Illyes from Google said he has heard from the SEO industry that hreflang can be "annoying" and complex and confusing. So he is open to ideas on how to replace it and make it work for both small and really large websites. (Pén. | searchengineroundtable)

Leo Burnett UK won the account in October 2023. (Pén. | campaignlive)

Google has to crawl the web to build its index for it to provide search results. And since webpages and documents get updated, Google needs to recrawl those URLs from time to time. Google will recrawl URLs at different rates, said John Mueller of Google. (Pén. | searchengineroundtable)

If your content isn't getting any traffic or engagement, this content marketing guide for small businesses can help you fix the problem. (Pén. | copyblogger)

Horticulture brand spends around £2.5m annually on media. (Pén. | campaignlive)

Google Search is testing custom filters and pre-define search filter templates. It appears you can save your custom filters and reuse those filters for future searches. This is showing up for a limited number of searchers. (Pén. | searchengineroundtable)

The business previously received private equity backing from LDC in 2019. (Pén. | campaignlive)

Google AdSense has removed reference to your privacy policy as a place to withdraw consent. AdSense now has clarified that the revocation link at the bottom of the page should say "Privacy and cookie settings". (Pén. | searchengineroundtable)

Want to build landing pages that convert visitors into customers? Look no further than these top landing page builders. (Pén. | searchenginejournal)

Meta alone is on track to surpass all global linear TV in advertising revenue by 2025, driven by investment in AI tools such as Advantage+, according to a new worldwide report. (Pén. | campaignlive)

A dozen new markets are represented on the Shortlisting Jury for the first time. (Pén. | campaignlive)

Microfestivals are weathering the storm of a rapidly shifting music culture by going niche and are enjoying a boom in interest among young audiences. (Pén. | campaignlive)

Pop-up will on 4 and 5 May. (Pén. | campaignlive)

The same week Google smashed its earnings report, it also announced the delayed demise of third-party cookies until 2025. Do you believe them? Does it even matter? Probably not, because you should be doing this. (Pén. | contentmarketinginstitute)

The campaign was created by House 337. (Pén. | campaignlive)

The campaign was created by VCCP. (Pén. | campaignlive)

Google launches Performance Max for Marketplaces, letting sellers advertise products without websites. (Csü. | searchenginejournal)

In the rapidly evolving digital landscape, social media platforms have emerged as pivotal channels for engaging with a global audience. The integration of social media Application Programming Interfaces (APIs) in app development has unlocked new horizons for developers, marketers, and businesses ali... (Csü. | marketingblog)

The stage is set for a monumental court decision that could shake up the search industry or result in status quo. (Csü. | searchengineland)

In the rapidly evolving digital landscape, businesses of all sizes are constantly seeking innovative solutions to streamline operations, enhance efficiency, and outpace competitors. Distancematrix.ai emerges as a pivotal tool in this quest, offering advanced distance matrix calculations that promise... (Csü. | marketingblog)

Google's search results are dominated by big brands. SEOs for smaller sites are complaining. It's like 2003 all over again. (Csü. | searchengineland)

This week, top publishers and adtech companies provided a glimpse of the future of advertising and viewing experiences for connected consumers. (Csü. | Martech)

Meta adding chatbots to everything isn't going too well; and, what happens when a Catholic bot ordains itself? (Csü. | Martech)

Influencer marketing is the new big thing in public relations and marketing. The increased traffic on major social media sites provides a ready-made market for business. According to reports on consumer behavior, most customers have reported that they use the internet to look up new products in the ... (Csü. | marketingblog)

The latest Shopping Index from Salesforce shows very small growth YoY. Are shoppers holding back? (Csü. | Martech)

In the modern business landscape, the influence of social media cannot be overstated. With billions of users across different platforms, social media has evolved into a pivotal tool for brands to connect with their audience, foster engagement and drive growth. In this article, we'll delve into the a... (Csü. | marketingblog)

Google's search engine market share is reportedly dropping as competitors gain ground. (Csü. | searchenginejournal)

Campaign rounds up the latest pitches, reviews and account wins. (Csü. | campaignlive)

In the disrupt-or-die era, there is no space for marketers to fear failure. If your brand is strong, creative risks pay off. Take a cue or two from Beyoncé's masterclass in risky branding. (Csü. | campaignlive)

There's been a steep rise in 'fake ads' in the past year. With new technologies like Gen AI and CGI lowering the barrier and opening the floodgates, we explore whether fake OOH ads are inherently (Csü. | campaignlive)

These restrictions now apply to Shopping ads and will be enforced across all types of ads after May 30. (Csü. | searchengineland)

When selecting a COVID test for personal use, understanding the different types available and their specific uses is the first step. Lateral flow tests, also known as antigen tests, provide quick results and can be used at home. These are ideal for frequent testing and can indicate if you are likely... (Csü. | marketingblog)

Heres how AI-powered solutions from Demandbase, Anteriad and 6sense can help you find and engage the right decision-makers. (Csü. | Martech)

Learn what social listening is, why it matters, and our top tips for getting started with your social listening strategy in this article. (Csü. | searchenginejournal)

Campaign's editorial team discusses all the key findings of this year's School Reports, including the new provisional marks system and which agencies scored the highest and why. (Csü. | campaignlive)

'Pringles Poptopia' was created by Dentsu Creative and Merkle. (Csü. | campaignlive)

Find out how SMART goals can help your marketing team and company reach business objectives efficiently. (Csü. | searchenginejournal)

The lothario is urging people to end tired mobile operator relationships. (Csü. | campaignlive)

The campaign celebrates the 100-year anniversary of the luxury brands Meisterstuck fountain pen. (Csü. | campaignlive)

Start a career in social media marketing with the right course. Enhance your skills, gain credibility, and position yourself as a serious candidate. (Csü. | searchenginejournal)

Learn how to use this browser tool for SEO tasks like link analysis, code troubleshooting, schema validation and more. (Csü. | searchengineland)

Moving to a new office space can be an exciting milestone for any business. Whether you're upgrading to a larger space to accommodate a growing team or relocating to a more strategic location, it's an opportunity for positive change. However, the process of moving can also be incredibly stressful if... (Csü. | marketingblog)

Final Fantasy XIV (FFXIV) isn't just a game; it's a sprawling virtual world where players can embark on epic adventures, forge lasting friendships, and test their skills in a variety of challenges. From the moment you step into the fantastical realm of Eorzea, you're greeted with stunning landscapes... (Csü. | marketingblog)

Don't let budget constraints, past failures or lack of know-how stop you from taking advantage of YouTube video advertising. (Csü. | searchengineland)

In the past month, in Google-land, we have spoken a lot about the March 2024 core update, which ended on April 19th, a week before Google notified us it was done. This core update was painful for many, especially those who were hit by the September helpful content update. But more is to come, we hav... (Csü. | searchengineroundtable)

Google's John Mueller responded to some questions around why sites hurt by the September 2023 Google helpful content update have not recovered with March 2024 Google core update. He said on X that while recoveries are still possible, "some things take much longer to be reassessed (sometimes months, ... (Csü. | searchengineroundtable)

David New York created the global campaign. (Csü. | campaignlive)

Theres a wealth of evidence that DE&I is moving down adland's agenda. But it doesnt and shouldnt have to be this way, says the chief executive of The Unmistakables. (Csü. | campaignlive)

James Herring, Taylor Herring co-founder, will be chief executive of the shop. (Csü. | campaignlive)

Google Ads will automatically pause low-activity keywords starting in June 2024. That means campaigns with keywords that were created over 13 months ago and have zero impressions over the past 13 months will be paused. (Csü. | searchengineroundtable)

Consumer-rights organisation has worked with Brave Spark for past couple of years. (Csü. | campaignlive)

No two social media platforms have the same image size requirements. Here's a comprehensive guide on social media image sizes in 2023. (Csü. | searchenginejournal)

A couple of weeks ago Forbes blocked its coupons directory on its website from being crawled by Google. Now Forbes has completely wiped out all the coupons from its site, serving a 410 status code and removing the coupons link from its navigation. (Csü. | searchengineroundtable)

Three new categories have been introduced for 2024. (Csü. | campaignlive)

Google Ads, Shopping Ads, Admob, and other Google Ads products will soon disallow deepfake sexual content, synthetic sexually explicit content, or synthetic content containing nudity services. I mean, this seems like something they should have disallowed before, but now any tool or service that is a... (Csü. | searchengineroundtable)

Want to become a video content creator and make money from your content? Here are 6 practical methods you can use with examples. (Csü. | buffer.com)

Discover actionable strategies to grow your email list and boost revenue from Jenna Kutcher. Use the power of an engaged emails for business growth! (Csü. | hubspot)

Partnership brings intelligent creative to Group Ms global clients. (Csü. | campaignlive)

Quiet Storm was appointed without a pitch last summer. (Csü. | campaignlive)

Unlock the power of SEO without breaking the bank. Explore the best free tools to optimize your website for search engines. (Csü. | searchenginejournal)

Global account worth an estimated $142m. (Csü. | campaignlive)

Imagine you could write more quickly. Deadline stress would disappear. Hunched shoulders would relax. And your boss would smile more. Heres how to turn that dream into a reality. (Csü. | contentmarketinginstitute)

How to use Standard Operating Procedures (SOPs) for marketing Do you, or your organization use SOPs for digital marketing activities? You may not have heard of SOPs, since the technique seems to be more widely used. (Csü. | SmartInsights)

Find out if you have what it takes to be an entrepreneur. Learn about the challenges, passion, and commitment needed to build a high-growth business. (Csü. | searchenginejournal)