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Yelps lawsuit over Googles dominance in local search survives dismissal, with key claims now headed toward a jury trial. (16:43 | searchenginejournal)
Marketing
Daily Search Forum Recap: May 2, 2025
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google AI Mode is now out in the wild, drops waitlist, adds places and product cards and a new history bar. Google Merchant Center added search of product... (16:00 | searchengineroundtable)
Google Testing AI Mode In Wild; Adds Product/Place Cards, History Tab & More
Google is expanding AI Mode both in terms of features and access. Google is testing AI Mode in the wild with a limited number of searchers. Google also opened up its waitlist to all 18+ U.S. users. Google added product and place cards to the AI Mode results. Plus, Google added a history tab. (13:51 | searchengineroundtable)
Google Merchant Center New Search For Products Feature
Google added a new way to search for your products in the Google Merchant Center console. There is a new search button named "Search for Products" that you can click on and will let you pick from a pre-defined set of searches or you can type your own search. (13:41 | searchengineroundtable)
What's Changing With Google Ads: Interview Ginny Marvin
Navah Hopkins sat down with the Google Ads Liaison, Ginny Marvin, and spoke about the topic of what is changing with Google Ads. The interview is about an hour and is well worth watching or listening to. (13:31 | searchengineroundtable)
Google Ads To Display Payment Profile Name Of Advertiser In My Ad Center
Google Ads is updating its Ads Transparency policy to specify that it will display the payment profile name as the payer name for verified advertisers, if that name differs from their verified advertiser name, starting this month. (13:21 | searchengineroundtable)
Bing Tests Half Underline For Search Bar
Microsoft is not only testing removing the name "Microsoft Bing" from its search bar and logo, Microsoft is also testing shortening the underline under the search tab to about half the length. (13:11 | searchengineroundtable)
Reddit Q1 Report: What It Means For Digital Marketing And SEO
Reddit reports strong traffic growth from both logged-in and logged-out users, with usage increasing significantly year-over-year. (13:07 | searchenginejournal)
How to work from home: Simple strategies for staying productive
Remote work is a growing trend, but it poses benefits and risks. Explore remote work trends, tips, and techniques to make the most out of working from home. (13:00 | hubspot)
Why your startup needs a content strategy (& how to build one that scales)
Help your startup scale with a content strategy that builds a system that attracts the right audience, nurtures trust, and drives actual results. (13:00 | hubspot)
33% of Google Users Stuck with Bing After a Two-Week Trial: Study
Study reveals 33% of Google users stayed with Bing after trying it for two weeks. Is Googles dominance driven by quality, or default settings? (00:46 | searchenginejournal)
Social media
Google Expands Access to Conversational AI in Search
Google's giving more people access to its new "AI Mode" in Search. (03:11 | socialmediatoday)
Influencer marketing campaigns: 8 examples that drive real results
Explore 8 real-world influencer marketing campaignsplus practical tips, examples, and strategies to help your next collab drive real results. (01:02 | hootsuite)
Social media image sizes for all networks [May 2025]
The most recent image sizes for different social media networks, including Instagram, X, Facebook, LinkedIn, TikTok, Bluesky, and more. (Tegnap | hootsuite)
Reddit Increases Users and Revenue Intake in Q1
The latest performance update from Reddit. (Tegnap | socialmediatoday)
Google Adds More Reporting Elements for Performance Max Campaigns
New ways to track the performance of your AI-powered Google campaigns. (Tegnap | socialmediatoday)
AI
ChatGPT által generált rémhír futott át a fél magyar sajtón
46 fokos nyári kánikulával ijesztgetett egy pontatlanságoktól hemzsegő cikk, ami először a közösségi médiában keringett, aztán egy sor nagyobb lap is simán átvette. Mint megtudtuk, a cikket mesterséges intelligencia írta. Ettől még persze lehet, hogy durva hőség lesz nyáron, de a meteorológia nem íg... (17:12 | Telex)
Ex-NSA chief warns AI devs: Dont repeat infosecs early-day screwups
: Bake in security now or pay later, says Mike Rogers (16:15 | register)
Search News Buzz Video Recap: Google Search Ranking Volatility, Wild AI Mode, Google Ads Commercial Queries & Channel Reporting & ChatGPT Shopping Search
This week we covered the ongoing Google Search ranking volatility. I posted the big Google webmaster report for May. Google admitted in a deposition that it used its search data for Gemini AI. Google Search Console leaked that it was showing desktop data for the Google Discover performance report. G... (14:01 | searchengineroundtable)
Gong Cha invites viewers to step into an AI-generated whimsical world
Bubble tea firm Gong Cha has launched a generative AI social-first campaign for its new Mini Pearl drinks range. (11:21 | marketingbeat)
Microsoft: Why not let our Copilot fly your computer?
: Redmond talks up preview of AI agents navigating apps through the UI (10:41 | register)
Swiss boffins admit to secretly posting AI-penned posts to Reddit in the name of science
: Theyre sorry/not sorry for testing if bots can change minds by pretending to be a trauma counselor or a victim of sexual abuse (10:41 | register)
Generative AI is not replacing jobs or hurting wages at all, economists claim
: 'When we look at the outcomes, it really has not moved the needle' (10:41 | register)
Open source AI hiring bots favor men, leave women hanging by the phone
: Easy fix: Telling LLMs to cosplay Lenin makes 'em more gender blind (10:41 | register)
Embracing the Emotional Hype Cycle allows enterprises to adopt Gen AI responsibly
Discover how emotionsnot just dataare shaping enterprise decisions around generative AI adoption (08:47 | techradar)
A Google mesterséges intelligenciája még idén betörhet az iPhone-okra
Szóval akkor az iPhone-okban egy ChatGPT, Apple Intelligence és Gemini funkciókból összeollózott hibrid működik majd? (07:03 | Pcworld)
Marketing
Google Expands AIO Coverage In Select Industries
AI Overviews are now appearing more frequently in Google Search, changing visibility patterns across major industry verticals (00:30 | searchenginejournal)
Google Lighthouse To Undergo Major Audit Overhaul: What To Know
Google Lighthouse audits are changing. Learn which tests are merging, disappearing, and how to prepare your SEO workflows before these changes take effect. (Tegnap | searchenginejournal)
Google Is Launching Search Central Deep Dive Events
Google is launching multi-day conferences called Deep Dive, designed to enable in-depth workshops on SEO topics that matter. (Tegnap | searchenginejournal)
Ads next to 'brand unsafe' content deliver stronger results, research finds
Study was carried out by Bountiful Cow as part of its Relative Advantage framework. (Tegnap | campaignlive)
Google AI Mode Exits Waitlist, Now Available To All US Users
Google AI Mode is now available to all US users without a waitlist, offers new visual cards, shopping integration, and more. (Tegnap | searchenginejournal)
Creative salaries rise but gender pay gap widens amid 5% drop in female staff
The latest Creative Industries Salary Census shows salaries grew by an average of 5.8% in the past year. (Tegnap | campaignlive)
Who is the Girl in the Chanel Commercial? Meet The Star of Chanel No. 5s Latest Campaign
Every few years, a new commercial comes along that reminds people why Chanel No. 5 is not just a fragrance its a piece of cultural history. The question on everyones mind right now is simple: Who is the girl in the Chanel commercial? The answer is Australian actress and global superstar Margot Robb... (Tegnap | marketingblog)
Greater Anglia highlights how it brings London closer to travellers
The campaign was created by Atomic London. (Tegnap | campaignlive)
Daily Search Forum Recap: May 1, 2025
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google AdSense ads are coming to third-party AI Chatbots. Apple Intelligence will soon make a deal to show Gemini results... (Tegnap | searchengineroundtable)
Pitch Update: Honda, Cushelle, Lotus, British Gas, MG, Age UK, Pukka, Royal Mail, HMRC and more
Campaign's weekly round-up of the latest account pitches, reviews and appointments. (Tegnap | campaignlive)
Brand Buzz: April's social media highlights
Campaign rounds up what brands got up to on socials last month. (Tegnap | campaignlive)
Ask An SEO: Should We Optimize For Keywords With High Search Volume Or Competition?
Focusing on user intent is more effective than search volume in keyword research. Read how to optimize for topics and build authority (Tegnap | searchenginejournal)
May 2025 Google Webmaster Report
Here is our monthly Google Webmaster Report - the May 2025 edition - where I summarize the past 30 days or so of the big organic Google related news in one place. Google did not have any official Google ranking updates but we sure did see several days of intense ranking volatility. (Tegnap | searchengineroundtable)
Google AdSense To Show Ads In AI Chatbots
Google AdSense has been testing serving and displaying ads within AI Chatbots. Bloomberg reported Google has already begun testing this within AI search apps iAsk and Liner and plans to allow other AI Chatbot providers to include AdSense ads in their chat responses. (Tegnap | searchengineroundtable)
Apple Intelligence To Add Google Gemini & Other AI
Google has confirmed that Apple will be adding its Gemini AI service to Apple Intelligence by the end of 2025, reports are saying. We knew this would happen but we should also expect Apple to add not just Gemini but other AI services to Apple Intelligence. (Tegnap | searchengineroundtable)
Review of the Week: Avivas thriller homage attempts to twist insurance category
Adam & Eve/DDB created the campaign, with the film directed by Novemba through Academy. (Tegnap | campaignlive)
Did marketing create the manosphere?
A new report reveals how marketings obsession with success and status has fuelled a toxic ideology in young men. (Tegnap | campaignlive)
Official Google Ads Channel Reporting For Performance Max & More
In early March, it was leaked that Google Ads will be rolling out channel reporting for Performance Max campaigns. Well, now it is official, Google said they are introducing "new channel-level reporting in Performance Max" plus, "full search terms reporting and more detailed asset reporting that sho... (Tegnap | searchengineroundtable)
Pablo launches high vis vest to combat skin cancer among construction workers
The campaign launches in time for Skin Cancer Awareness Month. (Tegnap | campaignlive)
Google Testing Shopping Ads With Favicons
Google is testing showing favicons logos in its shopping ads, in the carousel of sponsored product results. Ginny Marvin, Google's Ads Liaison, confirmed this with me on X last night. (Tegnap | searchengineroundtable)
Google Tests AI Overviews On Right Hand Side (Local?)
Google is testing showing AI Overviews on the right hand side of the search results page. I am not sure if this is specific to local queries and a replacement of sorts for the local panel, I hope not. (Tegnap | searchengineroundtable)
How CMOs Can Tell Stories To Manage Change [Case Study With Mondelēz International]
CMOs can scale their marketing with automation and storytelling. See how a brand used AI, creativity, and data to drive growth and engagement. (Tegnap | searchenginejournal)
How to create an infographic in PowerPoint [free templates]
Turn data into visual stories. Learn how to create an infographic in PowerPoint with the help of free templates and expert design tips for marketers. (Tegnap | hubspot)
15 AI tools to streamline your social media strategy
In this post, I (Tegnap | hubspot)
Content aggregators can help you get more eyes on your marketing collateral here's how
Learn what content aggregation is, how marketers can use it to boost reach, and the top aggregator tools to try. (Tegnap | hubspot)
Sweaty Betty campaign has legs
The campaign was created by Havas London. (Tegnap | campaignlive)
Havas London chief client officer Catherine Peacock departs
Peacock joined the agency in December 2024. (Tegnap | campaignlive)
LHF = Lots of Headaches For adland
'Less Healthy Foods' legislation may end up delivering the advertising opportunity of the year for those retailers prompted to think differently. (Tegnap | campaignlive)
Creative Equals campaign urges women to bring their own chair to the table
Campaign was created by That Lot. (Tegnap | campaignlive)
AI influencers cut costs and always look flawless, says tech marketer
Asavari Moon speaks at Influencer360, discussing how brands can alter the race, religion and looks of AI influencers. (Tegnap | campaignlive)
Global announces 1,000 new digital screens across TfL's Tube and rail services
Plans include digital tunnel wraps on the Elizabeth line. (Tegnap | campaignlive)
Motel hires Will Sansom as first chief strategy officer
Sansom spent six years at The Brooklyn Brothers. (Tegnap | campaignlive)
The Rise of CRM 3.0: Why Its More Than Just Another Buzzword
When I first heard someone say CRM 3.0 is coming, Ill be honestI almost rolled my eyes. Another industry term. Another digital transformation. But then I sat down with a few marketers who live and breathe this stuff. And... yeah, I changed my mind. CRM 3.0 isnt just realits quietly reshaping everyth... (Tegnap | marketingblog)
Is a four-day working week viable for adland?
A small number of agencies has embraced the four-day working week and while agency leaders seem to be up for it, there are a few hurdles to get over before it can become a more general reality. (Tegnap | campaignlive)
Reimagining EEAT To Drive Higher Sales And Search Visibility
A guest on the SEO Charity podcast shares an innovative way to build the signals associated with EEAT (Tegnap | searchenginejournal)
Adland must regain 'rockstar' status to attract talent
IPA's Talent and Diversity Conference covered culture, LGBTQ+ equity and age representation. (Tegnap | campaignlive)
Brand Film Awards EMEA 2025: winners revealed
The winners of the Brand Film Awards EMEA 2025 were announced last night (30 April) as part of a live event and cinematic showcase at the Ham Yard Hotel in central London. (Tegnap | campaignlive)
Brainlabs appoints Anna Berry as UK MD
She was former chief operating officer of EssenceMediacom X. (Tegnap | campaignlive)
WordPress Jubilee Of Forgiveness Continues
WordPress announced that the Jubilee continues, in which previously blocked community members are having their accounts restored. (Tegnap | searchenginejournal)
SEO Vs. PPC: Whats The Best Strategy For Your Business?
SEO and PPC each have distinct advantages depending on your business objectives. Read about the pros and cons for each strategy to digital marketing. (Tegnap | searchenginejournal)
Microsoft Bing Advertising Revenue Up 21% Again
Microsoft reported its third quarter 2025 earnings and it showed that its search and advertising revenue was up 21%, again. The previous quarter it was up 21% as well, then the quarter before that was up 18%, then 19% but before than it was 12% and 8%. (Sze. | searchengineroundtable)
The Power of Personal Branding in the Modern Business Landscape
In today's fast-paced and digitally connected world, personal branding has become more than just a buzzwordit's a vital component of long-term business success. Whether you're an entrepreneur, freelancer, or corporate executive, the way you present yourself professionally can open doors to new oppor... (Sze. | marketingblog)
What Does it Actually Take to See Success in Business?
Source Being in business is something that so many of us dream of. Yet, the idea of getting things underway can often be complex and overwhelming. Its easy to get up in your head about things and stop yourself from getting started. But ultimately, youre always going to want to make it happen whethe... (Sze. | marketingblog)
Googles Updated Raters Guidelines Refines Concept Of Low Quality
Google's recently updated Search Quality Rater Guidelines may reflect Google's ranking priorities. Here's what publishers need to know (Sze. | searchenginejournal)
Google Answers Why Landing Page Ranks For An E-Commerce Query
Google's John Mueller answers why a landing page about a domain migration ranks for an e-commerce search query (Sze. | searchenginejournal)
Campaign UK's most-read articles: April 2025
Catch up on Campaign's biggest news from last month, including agency appointments, people moves, and backlash for a Nike campaign. (Sze. | campaignlive)
Channel Reporting Is Coming To Performance Max Campaigns
Google introduces new channel-level, search term, and asset reporting for Performance Max. The updates give advertisers greater transparency into campaign performance across all Google surfaces. (Sze. | searchenginejournal)
Channel performance and more reporting coming to Performance Max
An overview of the latest reporting features, including channel performance reporting, coming to Performance Max. (Sze. | google ads)
Channel 4's Alex Mahon announces next move
Mahon had announced she was leaving the broadcaster earlier this week. (Sze. | campaignlive)
Daily Search Forum Recap: April 30, 2025
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Search Console may be rolling out desktop versus mobile Discover performance data... (Sze. | searchengineroundtable)
Royal Mail picks Social Chain to deliver social strategy and influencer activation
The appointment aims to enhance Royal Mails social media presence. (Sze. | campaignlive)
Toolstation ad shows staff keeping plasterer's secret in TBWA\MCR debut work
TBWA\MCR was appointed in March. (Sze. | campaignlive)
Google Search Console Discover Performance Report Hack Suggests Desktop & Mobile Data Filters Coming
We know Google will be bringing Google Discover to the desktop interface, heck, we've seen Google testing it for a while now. But did you know that Google will also show the breakdown of mobile versus desktop performance of Google Discover in Google Search Console? (Sze. | searchengineroundtable)
Google May Label Search Results As Sponsored If They Link To Commercial Queries
Back in February, I reported about this unusual Google Search ad format for people also considered sponsored results. They did not look like ads, but they were labeled sponsored. Ginny Marvin, Google's Ads Liaison, confirmed these are a sponsored ads experiment, but clicking on them do not result in... (Sze. | searchengineroundtable)
Google: Four Identical Links On A Page Is Fine & Common
Google's John Mueller said having "four identical links on a page to another page seems fine & common to me." He said, don't worry if you have that in your navigation, and implied it won't have an impact on your SEO. (Sze. | searchengineroundtable)
11 Lessons Learned From Auditing Over 500 Websites
After auditing hundreds of websites, the most frequent or significant problems are not complex technical SEO issues read to find out what are (Sze. | searchenginejournal)
Gain hires Jennifer Black as chief growth officer following agency group restructure
Gain was previously known as Sideshow Group. (Sze. | campaignlive)
Why I stopped trying to be a swan
Behind every polished exterior, theres often an untold story. (Sze. | campaignlive)
Google Tests Linking Reviews Button On Local Panel To AI Overviews
Google seems to be testing linking the "Reviews" button you see in the local panel, on a Google Business Profile, to AI Overviews. So when you search for a business, see the local panel on the right side, and then click on "reviews," you are taken to an AI Overview result. (Sze. | searchengineroundtable)
Google Track Deals From This Search Toggle Button
Google is testing a feature to let you get notified if there is a deal for the product(s) you are searching for directly in Google Search. It is named "Track deals from this search" and it has a slider to toggle on the notification. (Sze. | searchengineroundtable)
AI Search & SEO: Key Trends and Insights [Webinar]
Join us live and walk away with a clear roadmap for leading your SEO and content strategy in 2025. (Sze. | searchenginejournal)
British Gas picks MSQ Sport & Entertainment for sports marketing
The incumbent was Fuse. (Sze. | campaignlive)
Neverland ECDs Andy Clough and Rich McGrann exit
The creative duo joined the agency in January 2024. (Sze. | campaignlive)
Guy Edmunds departs Observer days into new role
Edmunds joined from Carwow, but had previously worked for The Guardian for more than 20 years. (Sze. | campaignlive)
28 free advertising tips for your small, large, or local business
Effective advertising doesn (Sze. | hubspot)
How to create an effective Facebook ads strategy in 2025
Facebook ads can be incredibly powerful when done right. Develop a smarter, more effective Facebook ad strategy with these expert tips and insights. (Sze. | hubspot)
How to use buyer journey keyword research to unlock SEO-generated revenue
Learn how buyer journey keyword mapping can transform your SEO into a proven revenue channel. (Sze. | hubspot)
Northern Trains awards £25m OOH contract
Train operator alights on partners for its outdoor estate. (Sze. | campaignlive)
26 Free Instagram Tools to Help Grow Your Account in 2025
Imagine growing your Instagram following with $0. Here are 20+ free Instagram tools to try today. (Sze. | buffer.com)
Snap withdraws revenue forecast due to economic headwinds
Snapchat parent company Snap reports mixed results amid uncertainty. (Sze. | campaignlive)
Modern Marketing Moves Every Small Business Should Consider
Learn practical marketing strategies every small business should try today. Get real tips to attract more customers and grow smarter - without wasting time. (Sze. | marketingblog)
How scammers use Facebook ads and fake sites for investment fraud
New research reveals scammers like Reckless and Ruthless Rabbit fuel a $5.7B fraud surge using Facebook ads, fake news, and RDGAs. (Sze. | marketingtechnews)
WordPress Robots.txt: What Should You Include?
Slash unnecessary crawl activity and index bloat by upgrading your WordPress robots.txt file. Heres what to include, exclude, and never block. (Sze. | searchenginejournal)
Using Pinterest as a service-based business
Pinterest is great for product retailers, but can it work for service-based businesses? We explore its potential... (Sze. | Nsdesign)
SEO Rockstar Names 7 SEO Fundamentals To Win In AI Search
SEO legend Todd Friesen names seven fundamentals essential for winning in AI Search, saying theres no need to overcomplicate it (Sze. | searchenginejournal)
Campaign Big Awards 2025 open for entries
The early bird deadline is 12 June. (Sze. | campaignlive)
Google & Apple Maps: 20% of Local Searches Now Start Here
Map platforms like Google, Apple, and Bing Maps now drive 20% of local searches, according to new research. (Sze. | searchenginejournal)
UK adspend forecast downgraded amid Trump tariffs and uncertainty
Drop due to 'possible destabilising effect from US trade tariffs'. (Sze. | campaignlive)
Olivia Colman takes crumpet duty seriously in Warburtons campaign
Joyful & Triumphant made the campaign. (Sze. | campaignlive)
Eurovision Song Contest unveils 2025 brand identity
NOT Wieden & Kennedy designed the rebrand. (Sze. | campaignlive)
Cost-Effective Executive Office Rentals for New Businesses
If you own a startup or small business and need professional workspace solutions that won't break your budget, you've come to the right place. Executive office rentals represent an ideal solution to your workspace needs. When you establish a new business you face many difficulties but securing a phy... (Kedd | marketingblog)
GoDaddy Is Offering Leads To Freelancers And Agencies
GoDaddy launches Agency Program, providing high-intent leads for freelancers and digital agencies (Kedd | searchenginejournal)
From Data Chaos to Customer Focus: Successful Marketing Campaigns Start with Structured Data
Data is the new oil. This is a phrase marketers have heard countless times. But while modern businesses are collecting data at unprecedented speed and volume, very few are actually using it to drive results. Instead of powering insight and strategy, data often becomes a burden fragmented, duplicate... (Kedd | marketingblog)
Google On Diluting SEO Impact Through Anchor Text Overuse
Google's John Mueller answers a question about whether using the same anchor text sitewide dilutes the impact (Kedd | searchenginejournal)
Meta Tags: What They Are & How to Use Them to Boost Your SEO
.css-1hyxgad{max-width:100%;height:auto;} Written by Chris Hanna (Kedd | Backlinko)
6 Proven Steps to Master Ecommerce Keyword Research
Unlock revenue with strategic ecommerce keyword research. Use our 6-step playbook and free planner to capture qualified buyers. (Kedd | Backlinko)
We Figured Out How AI Overviews Work [& Built A Tool To Prove It]
Unlock the secrets of AI Overviews and realign your SEO strategy for improved visibility and relevance on Google. (Kedd | searchenginejournal)
Movers and Shakers: Channel 4, VCCP Media, Calling, Sky Media, Neverland, The Kite Factory, Reach and more
Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry. (Kedd | campaignlive)
Adam&EveDDB appoints new planning partner
Lori Meakin has been named Adam&eveDDBs new planning partner.
(16:13 | marketingbeat)
First Choice turns party spots into wholesome destinations in a new campaign
Holiday company First Choice tries to redefine the lads holiday in a new campaign.
(13:29 | marketingbeat)
M&S brand sees trust fall following cyber-attack
M&S has lost consumer trust after the recent cyber-attack, according to new research.
(12:16 | marketingbeat)
Rokt and The Female Quotient Help Women Gain Traction at Miami Grand Prix
Rokt and The Female Quotient help women gain traction at Miami Grand Prix amid partnership with Oracle Red Bull and brand panels with Mercedes and Visa.
(11:37 | adweek)
Heineken celebrates footballing superstitions with Virgil Van Dijk and Jill Scott
Heineken is celebrating footballing superstitions in a new campaign starring Liverpool captain Virgil Van Dijk and former England midfielder Jill Scott.
(11:17 | marketingbeat)
Kit Studio unveils brand identity for Centrepoint support gigs
Kit Studio has unveiled the brand and social identity for Raise the Roof, an event series founded to showcase new talent in the UK and Ireland music scene.
(10:35 | marketingbeat)
Thats Magnertism: Magners Irish cider return to TV screens with a bang
Magners is being re-introduced to UK audiences this summer with a vibrant new campaign that aims to reinvigorate "consumer love" for the brand.
(10:10 | marketingbeat)
Charlotte Tilbury unveils Genshin Impact collaboration
Luxury makeup brand Charlotte Tilbury has collaborated with the open-world role-playing game, Genshin Impact.
(10:07 | marketingbeat)
Greater Anglia encourages spontaneous London trips with TV quirky ad
Greater Anglia has launched a new campaign to encourage consumers to travel to London by train.
(07:00 | marketingbeat)
Bill Belichick Criticizes CBS Sunday Morning Profile
A moment from the interview that involved Belichicks girlfriend, Jennifer Hudson, went viral.
(Tegnap | adweek)
Spectrum Launches Spanish Language News Network
Spectrum Noticias weekday lineup begins with anchor Patsi Arias each morning, followed by afternoon news anchored by Philip Klint.
(Tegnap | adweek)
How Kentucky Derby Partners Made Louisville a Winning Brand
Ford, Brown-Forman, and The Great Gatsby link horse racing
(Tegnap | adweek)
WATCH: Corona celebrates 100 years of beach culture
Mexican beer brand Corona celebrated its 100-year anniversary with a new campaign inviting consumers to live their beachside.
(Tegnap | marketingbeat)
Lotus hires agency for Goodwood Festival
Sportscar brand Lotus has named Collaborate Global as its experiential partner at the Goodwood Festival of Speed 2025.
(Tegnap | marketingbeat)
Four Grown-Up Virgins Search For First-Time Sex On TLC
TLC's 'Virgins' will follow the journeys of four people over 30 who have never had sex.
(Tegnap | mediapost)
Prezzo unveils extensive re-brand and new visual identity
Prezzo is set to re-brand to 'Prezzo Italian' as it looks to re-invigorate its commercial identity in celebration of its 25th anniversary.
(Tegnap | marketingbeat)
The Two Sides of AI. How Some Journalists Use The Technology for Good and OthersNot So Much
One former local met uses ai to create forecasts, while one local station uses it to create animal versions of anchors
(Tegnap | adweek)
Channel 4s outgoing boss named Superstruct Entertainment CEO
Channel 4s outgoing chief executive, Alex Mahon, has been named as Superstruct Entertainments new CEO.
(Tegnap | marketingbeat)
Gilberto Dorrego to Join Telemundo 49 in Tampa as Investigative Reporter
Dorrego joins WRMD from Noticiero Telemundo Arizona,
(Tegnap | adweek)
WATCH: Legoland celebrates power of play ahead of international festival
Legoland has teamed up with the Lego Group to create a new Lego Festival in the run up to the UNESCO International World Day of Play.
(Tegnap | marketingbeat)
WATCH: Sweaty Betty encourages women to embrace their legs in new campaign
Activewear brand Sweaty Betty encourages women to embrace their bodies and wear shorts confidently this summer.
(Tegnap | marketingbeat)
Next-gen agency talent pitch fast and punchy campaign ideas to Taylors of Harrogate
What happens when you turn a live brief from Taylors of Harrogate over to a few thousand students from universities across Europe for six months?
(Tegnap | marketingbeat)
WATCH: Toolstation comes to the rescue in comical new ads
Toolstation is celebrating its employees and the many tradespeople it serves with a new campaign featuring two TV ads.
(Tegnap | marketingbeat)
WATCH: Olivia Coleman stars in Warburtons heist ad
UK bakery brand Warburtons faces a dressing down from Hollywood stalwart Olivia Coleman in its latest campaign.
(Tegnap | marketingbeat)
Winning Customer Hearts Through Meaningful Shopping Experiences
Fresh Sends created a personalized gifting experience that consumers love. Learn how to apply these strategies to your own business.
(Tegnap | Shopify)
Understanding What Are Meeting Minutes and Their Importance for Teams
Discover what meeting minutes are and why they are essential for team effectiveness. This article explores their purpose, key components, and best practices for documenting meetings to enhance collaboration and communication.
(Tegnap | smallbiztrends)
Building Trust a Business Partner for Lasting Success and Collaboration
Discover how to trust a business partner to foster lasting success and collaboration. Learn essential strategies for building strong relationships that drive mutual growth and enhance your business prospects.
(Tegnap | smallbiztrends)
How To Import Creators Partners to Shopify Collabs
Migrate your creators to Shopify Collabs easily. Follow these steps to import your affiliate program, keep creators engaged, and grow your brand.
(Sze. | Shopify)
Embrace the Cashless Payment Revolution for a Seamless Shopping Experience
Discover how the cashless payment revolution is transforming the shopping experience, making transactions faster, safer, and more convenient. Embrace this innovative trend and unlock a seamless way to shop today!
(Sze. | smallbiztrends)
Website Pop-Up Examples: Effective Ways To Use Pop-Ups
Pop-ups dont have to disrupt the shopping experiencequite the contrary. Use pop-ups on your ecommerce site to offer discounts, related products, and more.
(Sze. | Shopify)
What Is a Squeeze Page? Examples + Tips for Ecommerce
Squeeze pages ask website visitors for their contact or demographic information in exchange for a reward like exclusive content or a discount code.
(Sze. | Shopify)
Gen Z Purchasing Behavior: 5 Trends + Brand Examples
Gen Z is more online than any generation before it, and its purchasing behavior is guided by a desire for personalization and a commitment to sustainability.
(Sze. | Shopify)
A Tasty Clutch For All Seasons: Panera Bread Drops Croissant Handbag
The limited-edition bag retails for $39.99 and features an insulated lining to carry Panera treats.
(Sze. | mediapost)
Simple Habits of Successful People: 10 Habits To Cultivate
A healthy habitlike reading, meditating, or exercisingmight take less than an hour of your day, but over time, it can contribute to lifelong success.
(Sze. | Shopify)
How To Set Realistic Goals: Effective Goal-Setting Frameworks
Setting a goal is one thing. Mapping out the steps to get thereand making sure theyre realistictakes careful planning.
(Sze. | Shopify)
Is the Customer Always Right? How To Handle Customer Issues
The phrase the customer is always right is a simple way to remember to prioritize customer satisfaction, but there can be instances where you cant give the customer exactly what they want.
(Sze. | Shopify)
How Entrepreneurship Through Acquisition Works
Entrepreneurship through acquisition is a model in which entrepreneurs purchase successful small to medium-sized businesses and take them to the next level.
(Sze. | Shopify)
TV's Advertising Power Is Still Fading, Study Finds
Ad recall and viewer engagement have reached new lows in today's second-screening landscape.
(Sze. | mediapost)
Ingenuity Group acquires Pearlfinders
The Ingenuity Group has acquired data and insights platform Pearlfinders for an undisclosed figure.
(Sze. | marketingbeat)
Google Brings Channel Reporting To Performance Max
Channel performance reporting will enable advertisers to gain visibility into how individual channels like search, display and YouTube perform within Performance Max. Google also will add full search-term reporting and more detailed asset reporting that show advertisers all metrics for individual assets running in the campaign.
(Sze. | mediapost)
How To Cultivate a Business Mindset: Tips and Benefits
Cultivating a business mindset allows you to see challenges as opportunities for growth and learn valuable lessons from setbacks.
(Sze. | Shopify)
Royal Mail unveils social-first campaign
Royal Mail has tasked marketing agency SocialChain with delivering a social-first strategy for the brand.
(Sze. | marketingbeat)
Pac-12 Football Secures New Media Rights Deal With CBS, ESPN, The CW
The one-year deal comes as the Pac-12 Conference expands with the addition of six teams in 2026.
(Sze. | adweek)
Kwik Fit uses vehicle react tech to crack dad jokes to drivers
Car repair firm Kwik Fit has launched a new campaign aimed at making UK a safer place to be.
(Sze. | marketingbeat)
Study Finds Advertisers Prioritizing Performance Over Brand Safety
The Advertiser Perceptions study also found a significant decline in organizations' actions or priorities to support quality news sites and credible journalism.
(Sze. | mediapost)
NBC Connecticut Names Weekday AM Anchor and New Host of Its Lifestyle Show
Taylor Kinzler moves from weekends to weekdays, while Abbey Carnivale will host CT Live!
(Sze. | adweek)
Russell Hobbs launches special build OOH at Westfield London
Russell Hobbs has unveiled its first-ever special-build out-of-home installation to promote its latest product, the 'Calm Kettle'.
(Sze. | marketingbeat)
EXCLUSIVE: Possible Plans to Grow Aggressively, Expand to Eden Roc Hotel In 2026
The event, acquired last year by Hyve Group, saw attendance spike 37% from last year. It has outgrown the Fontainebleau, its organizer said.
(Sze. | adweek)
Eurostar unveils playful OOH campaign ahead of summer holidays
Eurostar has teamed up with illustrator and artist Noma Bar to launch a new campaign encouraging people to ditch the plane and the car
(Sze. | marketingbeat)
Earth Raise brand design revealed by Big Give
Fundraising platform Big Give has unveiled the visual identity for its new event, Earth Raise Live.
(Sze. | marketingbeat)
WISH Denies Discrimination After Black Meteorologist Said She was Fired for Questioning Treatment
Simply put, we dont discriminate! We proudly have one of the most diverse newsrooms in America which reflects the diverse communities that we serve every day! said the station owner.
(Sze. | adweek)
For A TV Journo, Upcoming Upfronts Are Grand Entertainment
Every year, many question whether the mid-May upfront presentations are still necessary or relevant.
(Sze. | mediapost)
Woman Accused of Murder for Hire Against Ex-Husband and Former WSMV Anchor Pleads Not Guilty
She is accused of meeting with an undercover special agent with the Tennessee Bureau of Investigation who was posing as a hitman.
(Sze. | adweek)
AA/WARC: UK advertising spend totalled £4.6 billion in 2024
UK advertising spend totalled £42.6 billion in 2024, according to the latest Advertising Association/WARC Expenditure Report
(Sze. | marketingbeat)
Sport doesnt care about disability, says Channel 4s marketing lead at IPA Talent and Diversity Conference
The Institute of Practitioners in Advertising's (IPA) Talent and Diversity Conference 2025 opened this morning (30 April), with around 250 people
(Sze. | marketingbeat)
Special London secures global Pukka Herbs account
Special London has been selected as the global agency partner for popular fruit and herbal tea and infusions brand Pukka.
(Sze. | marketingbeat)
Diva Magazine celebrates diverse families this Lesbian Visibility Week
Media organisation for LGBTQIA+ women and non-binary people Diva Magazine, has launched a campaign to celebrate Lesbian Visibility Week.
(Sze. | marketingbeat)
Sir Richard Branson celebrates opening of only London hotel branch
Sir Richard Branson celebrated the opening of Virgin Hotels, London Shoreditch by handing out hundreds of prizes.
(Sze. | marketingbeat)
New Tuborg ad wants Gen Z to stop scrolling and live in the moment
Tuborg is aiming to help Gen Z take a relaxing break from their stressful, chronically online lives with a new film that taps into the power of music.
(Sze. | marketingbeat)
Essential Guide on How to Hire a Data Entry Clerk for Your Business Needs
Discover the essential steps on how to hire a data entry clerk for your business needs. This comprehensive guide covers key skills, interview tips, and best practices to ensure you find the perfect candidate to enhance your team
(Sze. | smallbiztrends)
WATCH: Eurovision brand design revealed
Ahead of Eurovision 2025, branding and design agency NOT Wieden+Kennedy has today unveiled the visual design identity for this year's competition.
(Sze. | marketingbeat)
Lavazza and Dualit coffee ads banned due to misleading compost claims
The Advertising Standards Authority (ASA) has banned two ads for misleading environmental claims.
(Sze. | marketingbeat)
What Is Bureaucratic Leadership? Characteristics, Pros, Cons
The key characteristics of bureaucratic leadership include a hierarchical structure, impartiality, and rulesa style that has its pros and cons.
(Kedd | Shopify)
Startup Funding Stages: How Each Stage of Fundraising Works
From pre-seed to series AD and beyond, launching and scaling a startup requires significant capital. Learn what each stage of funding involves.
(Kedd | Shopify)
How To Develop a Thought Leadership Strategy
A thought leadership strategy positions you as an expert in your field or industry by sharing valuable knowledge, opinions, and predictions.
(Kedd | Shopify)
Meta Tags SEO Guide: How To Use Meta Tags Effectively
Meta tags are snippets of text, formatted as HTML code, that describe the content of a webpage. Using them correctly can help boost your visibility on search engine results pages.
(Kedd | Shopify)
Recognizing Signs of a Bad Business Partner Before Its Too Late
Discover how to identify the signs of a bad business partner before it impacts your success. Learn key indicators and strategies to protect your business interests in our insightful article.
(Kedd | smallbiztrends)
Zapier CEO Wade Foster Is Rewriting the Rules of Automation in the Age of AI
AI-driven automation is not just a tool but a strategic advantage.
(Kedd | adweek)
Former KATU Anchor Lincoln Graves Updates His Old Station on His Cancer Journey
Saying he had surgery in March and that he is hopefully its gone forever.
(Kedd | adweek)
Reinventing Impulse Marketing for the Digital Age With Perfetti Van Melle
Sylvia Buxton on how retail media is blurring the lines between trade and marketing.
(Kedd | adweek)
Mississippi Station to Air Documentary About Black Farmers During Jim Crow Era
Farming Freedom is the story of one familys struggle to buy and keep farmland during Jim Crow
(Kedd | adweek)
Social media marketing for small business: Tactical 2025 guide
Your time is valuable, but so is social media. Here's what small business owners need to successfully engage online audiences.
(Tegnap | hootsuite)
Spotify Carousel Bug in Ads Manager
Why can't you create a carousel with Spotify links? You may run into this if you ever promote music or a podcast on Spotify. Is this a bug?
(Tegnap | Jon Loomer)
Influencer marketing: Advanced strategies to maximize ROI in 2025
If you want to pull off a great influencer marketing campaign, work with experienced social media creators who share your brand values.
(Sze. | hootsuite)
Carousel ads explained: Specs, strategies, and examples
Carousel ads allow you to share multiple images or videos in one swipeable ad. Here's how to make the most of them.
(Sze. | hootsuite)
Instagram Edits: Metas Video App Explained & Tips to Get Started
Meta just launched Instagram Edits, a video editing app that rivals CapCut. See how it stacks up, explore its features, and learn how to get started.
(Sze. | later)
How to schedule TikTok posts on mobile and desktop
Want to know the best way to schedule posts for TikTok? Here's how to create and schedule a TikTok content calendar that works for you.
(Kedd | hootsuite)
The best time to post on TikTok: Data for 2025
The best time to post on TikTok varies by industry and day of the week. Use these recommendations to make sure your videos get seen.
(Kedd | hootsuite)
How to make money on YouTube: 11 ways to boost your income
If you're wondering how to make money on YouTube, look no further: these 11 strategies will help you monetize your channel in no time!
(Kedd | hootsuite)
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